Embroidery is a process where thread is stitched into your custom product. Some of the more popular items that embroidery is used for are: golf shirts, jackets, hats and corporate wear. With embroidery you can create a more professional look which will last longer than the inks used in screen printing. Some logos may have to be altered a little if embroidery is the preferred method though, because it is very difficult to recreate shading using threads. It is also difficult sometimes to get very small text to sew out well using embroidery due to the limitations of needle and threads. All logos must first be digitized before it can be applied or sewn on the garments.
Most fabrics are conducive to the embroidery digitizing process with the correct amount and type of backing. There are some fabrics that are more embroidery-friendly because they are dense and stable, such as nylon, which does not need much backing. However, the denser and more stable the material, the better the results. For example, twill is very dense and stable. Apparel that includes performance features can be a bit trickier. That material is fairly easy to stretch, so if you stretch it too tight and make your thread tensions too tight, you can cause a lot of puckering with the material. Too much density and too much stitching can cause some distortion.Embroidery is a little more expensive than screen printing, but like screen printing, the price decreases with the more pieces you do. Embroidery pricing is usually determined by the number of stitches in the customer’s logo and the number of pieces being embroidered.Adapted from Wearables Magazine March 2013